I just saw one of the latest “Pure Michigan” TV ads on MSNBC. In case you have not seen them, the Pure Michigan ads are travel spots put out by the state’s tourism bureau.
The latest ad reminds us that we humans only have 25k or so mornings in our life – and asks us to spend some of them in “a place where a simple sunrise can still be magical.”
When you’ve got nothing left to sell, advertise the sunrise.
With a $3.5 billion deficit, can Michigan really afford to be running such sentimental ads? Doesn’t the state have things to do, like keep the lights on?
