Michigan Radio (WUOM) blew past its spring fundrasing goal by some 15 percent this past week, Crains Detroit Business reports.
Michigan Radio, the public radio service at the University of Michigan, raised $620,000 in pledges and exceeded its spring fundraising drive goal by 15 percent.
The goal for the March 27 through April 3 on-air campaign was $540,000.
The $620,000 was also 5 percent more than 2008’s spring drive.
One would have thought the massive unemployment in Michigan and the collapsing auto industry would have taken a toll on the fundrasing efforts of Michigan’s premier NPR affiliate, but it looks like that was not the case.
Note to the newspaper industry, perhaps member supported media is counter cyclical.
In the interests of full disclosure, I’ll admit that I was one of the first time givers to Michigan Raido this spring. I just hope that $125 dollar T-Shirt is worth it.
